Door-to-Door Sales for ISPs | D2D Recruiting, Training & Field Coaching | ISP Advisor
Where It All Started

Door-to-Door Sales for ISPs —
Built by Reps Who've Done It.

Our CEO, Michael Kellim, started knocking doors in 2011. His training? The traditional two-step: "Here's your binder — there's the doors."

Six months later, Michael led a team ranked top 2 in all of Dish One Selling out of Portland, Oregon. Big numbers. Hard lessons.

But the deeper lessons were darker — unethical tactics, shady reps, a culture that rewarded sales at any cost. That's not who we are. With a drive to build teams that sell honestly and with integrity, we brought a better model to the ISP industry.

"We're not just teaching door-to-door. We're teaching door-to-door done right."
2011
Michael starts knocking doors — top 2 team in Portland, Dish One Selling
Ethics
Walked away from a high-performing but shady culture to build something better
Today
Running D2D programs for ISPs nationwide — with vets in the field, not just in the office
What We Do

A Complete D2D Program —
Not Just a Training Manual.

We build your door-to-door operation from scratch. Recruiting, training, and field support — all built for ISPs.

Local recruiting in your market
D2D veterans as trainers
Field coaches on the doors
Ethics-first sales culture
🔍

Recruiting & Hiring

We find, vet, and hire D2D reps in your local market — people who live in your coverage zone, know the neighborhoods, and are motivated to knock.

🎓

Training & Coaching

Our trainers are door-to-door veterans. We coach pitch, objection handling, ethical selling, and ISP-specific offer positioning — not generic sales fluff.

🚪

Field Support

Our coaches go into the field with your reps — riding along, coaching live, and reinforcing the right habits from day one. Not just a binder and a pep talk.

ROI Calculator

What's 1 Good D2D Rep
Worth to Your ISP?

Plug in your numbers. See the real compounding revenue a single rep generates over a season.

Start with 1 to see single-rep impact
Conservative estimate for a solid rep
Seasonal schedule (4 days typical)
Based on reps × sales/day × days/week × 90% install rate
Your average revenue per subscriber

Installs per Month
New MRR Added (Month 1)
ARR (Year 1, Compounded)
Case Study

From 5% to 22% Market Penetration
In Just 10 Months.

This ISP built out their network using a federal grant — 6,000 passings, a massive infrastructure investment that needed to start generating returns fast.

Three years later... 5% market penetration. The build was done. The customers weren't coming. They came to ISP Advisor.

We recruited locally, trained a D2D team the right way, seeded the territory with digital ads to warm the market, and sharpened their offer to beat the competition on value.

Just after 10 months: 22% market penetration rate. And still climbing today.

Chart below: Blue = before ISP Advisor (Jun '24–Feb '25) · Orange = after we started (Mar '25 on)

6,000
Network passings (grant-funded build)
5%
Penetration rate when they came to us
22%
Penetration rate after 10 months
215
Sales in their single best month
Monthly D2D Sales — Before & After ISP Advisor
Before ISP Advisor
With ISP Advisor
Meet the Team

Door-Knockers First.
Advisors Second.

The people running your program have actually knocked doors — at scale, in the field, in all weather. Hover each card to learn more.

Joel Kerkhoff
Joel Kerkhoff
VP of Sales
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Joel Kerkhoff
VP of Sales

Joel brings deep experience in ISP sales strategy and team leadership. He's helped broadband operators build and scale sales organizations that produce consistently — with a focus on systems, accountability, and volume without sacrificing integrity.

Jordan Tilley
Jordan Tilley
D2D Trainer & Field Coach
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Jordan Tilley
D2D Trainer & Field Coach

Jordan is a seasoned D2D veteran who's done the work at every level — solo rep to team leader. He brings real in-the-field coaching to your reps, not just classroom theory. When your team is on the doors, Jordan's out there too.

Jace Tilley
Jace Tilley
D2D Trainer & Field Coach
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Jace Tilley
D2D Trainer & Field Coach

Jace specializes in rep development and pitch refinement for ISP-specific selling environments. He takes raw recruits and builds consistent producers — with the mindset, skills, and ethical foundation to do it right from day one.

Ready to Put Reps on the Doors?

Let's talk about your market, your passings, and what a D2D program could realistically produce. No fluff — just a straight conversation.

No commitment. We'll give you an honest assessment of what's possible in your market.

Get Started

Let's Talk About Your Market

Tell us about your ISP, your passings, and where you are today. We'll follow up within one business day.